Social Media
English
The power of real-time communication helps grow your business.
The micro-site just will not cut it anymore. Social media and new technologies allow people to hyper-curate their web experience. They are way more likely to go to a brand's Twitter page than the homepage. We, as marketers, are forced to think creatively to gain distribution beyond the usual. In the words of search-marketing guru Li Evans: "Content doesn't win. Optimized Content wins." First of all, we must find out what audience's attention we want to gain. Second of all, we need to use relevant Content to drive them back to our homepage. Marketers must activate and amplify the Content they create.
Today, the world of social media changes at an increasingly fast pace. We must constantly figure out how to scale and sustain content-marketing efforts; the answer is technology. Scaling means customizing Content to a specific targeted audience and delivering enough Content to capture their attention consistently.
Business owners are business owners and are exceptionally good at doing what they offer. Today, it is impossible to grow your business using the tools that new technologies provide you single-handedly. Do not invest your precious time in something so time-consuming, and that on top of it is not your field – let us help you with the Content of your website, blog, newsletter etc. and its distribution. SappMarketing is always at your side. #changematters - and it happens fast.
